A company is more likely to use personal selling in which of the following situations?

Question

Quizplus · Accepted Answer

Personal selling is typically used when a product is expensive, complex, or requires customization, and in situations where a push strategy is being employed, meaning the company is actively pushing the product towards the consumer. Additionally, personal selling is often more effective when dealing with larger customers who require more individualized attention and a higher level of relationship building. Therefore, options A and C both suggest situations where personal selling would be more appropriate, while option B suggests that there are many small customers, which may not require the same level of personalized attention that comes with personal selling. Therefore, the best choice is D - both A and C suggest situations where personal selling is more appropriate.

A Company Is More Likely to Use Personal Selling in Which