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Kim Smith Is a Sales Manager for IBM

Question 79

Multiple Choice

Kim Smith is a sales manager for IBM.When organising her sale teams in determining the best strategy for success,Kim decided to have each team focus on only one very large customer for IBM.Kim has taken the ________ strategy in organising her sales teams.


A) general product line
B) cold calling
C) key account
D) geographic structure
E) industry specialisation

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