A new-task buy ________.

Question

Quizplus · Accepted Answer

A new-task buy involves purchasing a product or service for the first time, and it is often associated with high levels of uncertainty and risk. The buyer may need to conduct extensive research and evaluation before making a decision, which can require a significant investment of time and effort. Single sourcing can reduce the likelihood of new-task buys, but it does not eliminate them entirely. Routine decision making in the consumer market is not the same as a new-task buy, as it does not involve the same level of risk and uncertainty. A SWOT analysis may be part of the decision-making process for a new-task buy, but it is not the defining characteristic. Modified rebuys involve changes to an existing purchase, which may require less time and effort than a new-task buy.

A New-Task Buy ________