The person who has responsibility for executing the purchase decision is called the ________.

Name: The person who has responsibility for executing the purchase decision is called the ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The buyer is the person who has the responsibility for executing the purchase decision by making the actual purchase. The other options (user, gatekeeper, decider, influencer) may also play a role in the decision-making process, but they do not have the final responsibility for executing the purchase.

The Person Who Has Responsibility for Executing the Purchase Decision