The person who recognises that a purchase needs to be made is called the ________.

Question

Quizplus · Accepted Answer

The initiator is the person who recognizes that a purchase needs to be made and takes the initial steps towards making it happen. The gatekeeper controls access to information and may limit the number of people involved in the decision-making process. The user is the person who will actually use or consume the product or service. The decider is the person who ultimately makes the final decision to approve or reject the purchase. The influencer is someone who can affect the decision-making process by providing information, advice or recommendations. However, in this case, the question specifically asks for the person who recognizes the need for the purchase, which makes the initiator the most appropriate answer.

The Person Who Recognises That a Purchase Needs to Be