______ involves an unpaid placement of information used to stimulate demand for a product or service.
A) Point-of-purchase advertising
B) Publicity
C) Specialty advertising
D) Cause advertising

Question

Quizplus · Accepted Answer

Publicity involves using media outlets to gain exposure for a product or service without paying for the placement of the information. It is often used to stimulate demand for a product or service through news stories, features, or reviews. Point-of-purchase advertising (A) refers to advertising materials displayed in a retail location to encourage purchases, Specialty advertising (C) involves the distribution of promotional items like pens, mugs, or t-shirts bearing a company's name or logo, and Cause advertising (D) involves using advertising to promote a social cause or charitable organization.

______ Involves an Unpaid Placement of Information Used to Stimulate