Alliances enable participants to share in investments and rewards while reducing risk and uncertainty.
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Q14: An alliance is one vehicle for realizing
Q15: An alliance may involve sharing resources related
Q16: The success of an alliance depends on
Q17: An effective alliance does not need to
Q18: Subsequent deals for a company are faster,
Q20: Alliances are strategies in and of themselves.
Q21: Alliances are ineffective vehicles for creating new
Q22: Both supplier and buyer can benefit from
Q23: The two primary dimensions on which alliances
Q24: A potential problem in any alliance is
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