To minimize the risk that one partner might take advantage of the other, many alliances call for formal protection mechanisms or contracts.
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Q25: Experts argue that the true cost savings
Q26: It is not necessary for an alliance
Q27: A firm is motivated to enter an
Q28: In the 1980s, firms focused on position
Q29: Learning requires partners to cooperate in transferring
Q31: Productivity gains are possible when activities linked
Q32: In the 1980s, alliances focused on product
Q33: One alternative to an alliance is a
Q34: Equity alliances involve equal partners.
Q35: The drivers behind many of today's alliances
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