It is not necessary for an alliance to create a separate legal entity or share equal ownership.
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Q21: Alliances are ineffective vehicles for creating new
Q22: Both supplier and buyer can benefit from
Q23: The two primary dimensions on which alliances
Q24: A potential problem in any alliance is
Q25: Experts argue that the true cost savings
Q27: A firm is motivated to enter an
Q28: In the 1980s, firms focused on position
Q29: Learning requires partners to cooperate in transferring
Q30: To minimize the risk that one partner
Q31: Productivity gains are possible when activities linked
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