A firm is motivated to enter an alliance because it expects its resources and capabilities to yield competitive advantage.

Question

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A firm enters an alliance because it expects to gain access to resources and capabilities that it currently does not have. By leveraging these new resources and capabilities, the firm expects to generate a competitive advantage that will help it to succeed in its market. This is a common motivation for firms to enter alliances with other companies.

A Firm Is Motivated to Enter an Alliance Because It