Trade sales promotions are popular among manufacturers because they do all of the following EXCEPT which one?

Question

Quizplus · Accepted Answer

Trade sales promotions are focused on encouraging retailers and wholesalers to buy and stock a manufacturer's products. While these promotions can improve trade relations, increase store traffic, and obtain support for consumer sales promotions, they are not necessarily designed to create long-term relationships between manufacturers and customers. That is typically the role of other marketing activities, such as brand building and loyalty programs.

Trade Sales Promotions Are Popular Among Manufacturers Because They Do