Through its company promotion campaigns,General Motors has stressed that its dealerships employ only "certified GM mechanics and certified GM parts" for all vehicle repairs.GM understands that customers evaluate service quality through the deployment of which component?

Question

Quizplus · Accepted Answer

The emphasis on certified mechanics and parts suggests that GM is focusing on reliability as a component of service quality. Customers want to know that their vehicles are being serviced with high-quality, dependable parts and by knowledgeable, certified mechanics.

Through Its Company Promotion Campaigns,General Motors Has Stressed That Its