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Despite the Large Added Expense,Rocky Mountain Financial Brokerage Decided to Install

Question 21

Multiple Choice

Despite the large added expense,Rocky Mountain Financial Brokerage decided to install marble flooring and countertops as well as granite pillars at its corporate office.Rocky Mountain is concerned about its perceived quality against competitors and is dealing with this through which service component?


A) assurance
B) responsiveness
C) reliability
D) tangibles

Correct Answer:

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