Which of the following is a key factor in the distribution strategy for services?

Question

Quizplus · Accepted Answer

The number of intermediaries and outlets is a key factor in the distribution strategy for services. Services often require a significant degree of personal interaction and customization, which may limit the number of intermediaries or outlets available for distribution. Therefore, the choice of intermediaries and outlets is critical in ensuring effective distribution of services to target markets. Pricing and competition may also play a role, but they are not unique to the distribution strategy for services.

Which of the Following Is a Key Factor in the Distribution