Why is the that's-not-all technique effective?
A) Most people find it difficult to resist what is perceived to be a bargain.
B) The buyer considers the "bonus" offer to be a concession and feels the need to reciprocate.
C) After the buyer has agreed to purchase the first item, the "bonus" offer is perceived as being a gift that would be rude to refuse.
D) All the answers are correct.
Correct Answer:
Verified
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