In shopping for a new laptop computer for her master degree program,the alternatives Jocelyn is considering include Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's
A) dissonance group.
B) evaluative group.
C) framing set.
D) external search results.
E) consideration set.

Question

Quizplus · Accepted Answer

A consideration set is a group of brands or products a consumer evaluates when making a purchasing decision.

In Shopping for a New Laptop Computer for Her Master