If a consumer receives information that is inconsistent with her or his beliefs,the consumer may alter this information.This perceptual process is known as selective
A) exposure.
B) distortion.
C) retention.
D) information.
E) organization.

Question

Quizplus · Accepted Answer

When a consumer receives information that is inconsistent with their beliefs, they may distort or alter the information to fit their pre-existing beliefs. This is known as selective distortion. Selective exposure refers to the process of seeking out information that is consistent with one's beliefs, while selective retention refers to remembering information that is consistent with one's beliefs. Selective organization refers to the process of categorizing information in a way that is consistent with one's beliefs.

If a Consumer Receives Information That Is Inconsistent with Her