A Good Beachhead Requires That Customers

A good beachhead requires that customers:

A) have the ability to purchase similar products from competitors
B) have a single,compelling reason to buy that will improve productivity on a critical success factor
C) come from many different vertical market segments
D) have many different options in what the "whole product solution" looks like
E) who buy the new technology will be able to change the competitive rules in their own industry