In the context of evaluation and adoption of innovations,____________ refers to the benefits of adopting new technology compared to the costs.

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which adopting an innovation is perceived as better than the current situation or alternative options. It is important to consider the benefits of the technology compared to the costs when determining the relative advantage, as this can impact the likelihood of adoption.

In the Context of Evaluation and Adoption of Innovations,____________ Refers