Early majority buyers:

Question

Quizplus · Accepted Answer

Early majority buyers are those who are cautious and look for proven solutions with reliable service and results. They are not the first ones to adopt a new technology or product, but they come in when it becomes mainstream and established. They are not as price-sensitive as the early adopters but are still looking for value for their money. They are not as risk-averse as the late majority or laggards but still want some assurance that the solution they are investing in will work for them. Therefore, option B that suggests that they want proven applications, reliable service, and results is the most appropriate option.

Early Majority Buyers