Which of the following is essential to generating a sale from an early majority buyer?

Question

Quizplus · Accepted Answer

An essential factor to generating a sale from an early majority buyer is a reference from a trusted colleague. Early majority buyers are risk-averse, and they rely heavily on recommendations from trusted sources. Therefore, a reference from a trusted colleague can help establish credibility and trust, increasing the likelihood of a sale. While a low price, high levels of promotion, and vision of achievement of a revolutionary breakthrough can all be helpful in generating a sale, they are not essential factors for early majority buyers.

Which of the Following Is Essential to Generating a Sale