________________ is to Chaiken & Eagly's HSM model what _________________ is to Petty & Cacioppo's ELM model.

Name: ________________ is to Chaiken & Eagly's HSM model what _________________ is to Petty & Cacioppo's ELM model.
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Question

Quizplus · Accepted Answer

In the Heuristic-Systematic Model (HSM) by Chaiken & Eagly, systematic processing is analogous to central processing in the Elaboration Likelihood Model (ELM) by Petty & Cacioppo, as both refer to a deep, thoughtful analysis of persuasive information.

________________ Is to Chaiken & Eagly's HSM Model What _________________

Is to Chaiken & Eagly's HSM Model What _