In the Gass & Seiter model, the outer circle represents ________________ persuasion, while the inner circle represents ________________ persuasion.

Question

Quizplus · Accepted Answer

According to the Gass & Seiter model, the outer circle represents borderline persuasion, which involves messages that only slightly influence or reinforce existing attitudes, while the inner circle represents pure persuasion, which involves messages that drastically change attitudes or behaviors. Therefore, option B is the correct answer.

In the Gass & Seiter Model, the Outer Circle Represents