According to the Elaboration Likelihood Model, a person with high involvement in an issue would tend to be persuaded by

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model proposes that people process persuasive messages through two routes – the central route and the peripheral route. The central route involves a high level of involvement, where people carefully consider the content of the message and the arguments presented. Therefore, a person with high involvement would tend to be persuaded through the central route, rather than being swayed by superficial cues or peripheral factors such as credibility or heuristics.

According to the Elaboration Likelihood Model, a Person with high