One way to help ensure a persuasive message will have a lasting effect on receivers is to:

Question

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Increasing the receivers' involvement in the issue being presented in the persuasive message can help ensure a lasting effect. When individuals are invested in an issue and feel that their beliefs align with the message, they are more likely to be persuaded and to remember the message over time. Increasing intelligence or decreasing self-monitoring may not necessarily have an impact on the enduring effect of the message, while increasing peripheral processing may lead to a temporary effect that is easily forgotten.

One Way to Help Ensure a Persuasive Message Will Have