Question 1

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
A) Crowdsourcing
B) Localization
C) Content adjacency
D) Walled garden
E) Switching costs

Accepted Answer

This definition describes the concept of crowdsourcing, where a task is outsourced to a large group of people through an open call. Localization refers to the adaptation of a product or service to meet the language, cultural, and other specific needs of a particular country or region. Content adjacency relates to the placement of ads next to relevant content. Walled garden refers to a closed ecosystem where services and content are controlled by a single entity. Switching costs are the costs associated with switching from one product or service to another.

Question 2

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

Accepted Answer

The answer of Discuss the controversies that were caused by...

Question 3

What is Internet.org?

Accepted Answer

The answer of What is Internet.org?...

Question 4

Which of the following statements is true of localization?
A) It refers to a collection of resources available for access over the Internet.
B) It refers to adapting products and services for different languages and regional differences.
C) It refers to a situation when the value of a product or a service increases as the number of its users expands.
D) It refers to a situation when others take advantage of a user or a service without providing any sort of reciprocal benefit.
E) It refers to a closed network or a single set of services controlled by one dominant firm.

Accepted Answer

Localization refers to adapting products and services for different languages and regional differences. This can include translating content, changing cultural references, adjusting pricing to fit local markets, and more.

Question 5

Why are so many of the world's poor offline?

Accepted Answer

The answer of Why are so many of the world's...

Question 6

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

Accepted Answer

Facebook's Beacon effort was indeed a failure largely because it was opt-out instead of opt-in. This meant that Facebook automatically shared user information and activity with third-party websites unless the user actively opted out of the feature, which led to significant backlash and criticism. Opt-in would have given users more control and transparency over their data and may have resulted in a more successful campaign.

Question 7

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

Accepted Answer

Critics are concerned that Internet.org (now Free Basics) will limit users' access to the broader internet and only expose them to Facebook's services, potentially creating a monopoly and preventing competition. Thus, it would deepen Facebook's "walled garden" effect.

Question 8

What is Facebook's motivation for offering new features under an opt-out scheme?
A) It gives users a sense of control of their online activities.
B) It is easier for users to manage, as opposed to complex opt-in programs.
C) It ensures a larger audience, and helps enhance network effects and data advantages.
D) Internet laws stipulate that all new features offered by social networks should be based on an opt-out format.
E) Users are seldom bothered about managing their personal data and tracking of their online activities.

Accepted Answer

Offering new features under an opt-out scheme ensures a larger audience and enhances network effects and data advantages for Facebook. This means that more users will actively be using these new features and providing Facebook with more data to improve their algorithms and advertising targeting. It also means that users who may not have otherwise opted in to using the new features will still be exposed to them, increasing their chance of use and adoption.

Question 9

_____ is considered to be the most persuasive and valuable method of promoting products and services.
A) Online advertising
B) Vertical integration
C) Swiping
D) Word of mouth
E) Search marketing

Accepted Answer

Word of mouth is considered the most persuasive and valuable method of promoting products and services because it relies on recommendations from trusted sources such as friends, family, and colleagues. This type of marketing is based on personal experiences and relationships, making it more trustworthy and effective than other methods.

Question 10

What was the user reaction to Beacon?

Accepted Answer

The answer of What was the user reaction to Beacon?...

Question 11

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:
A) the paradox of privacy.
B) crowdsourcing.
C) Metcalfe's Law.
D) uncertainty of decisions.
E) free rider problem.

Accepted Answer

The statement describes the paradox of privacy, which refers to users wanting control over their personal data but not being willing to take the necessary steps to manage it.

Quiz 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

What is Internet.org?

Which of the following statements is true of localization?

Why are so many of the world's poor offline?

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

What is Facebook's motivation for offering new features under an opt-out scheme?

_____ is considered to be the most persuasive and valuable method of promoting products and services.

What was the user reaction to Beacon?

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as: