A recommended way of understanding customer needs is to
A) give each customer a needs-analysis survey.
B) conduct focus groups with 10 percent of the customers.
C) probe for information at point of sale.
D) imagine you are the customer complaint department.

Question

Quizplus · Accepted Answer

Probing for information at the point of sale allows for immediate understanding of the customer's needs and concerns. This can help the business adjust and meet those needs in the future. Surveys and focus groups can be time-consuming and may not accurately represent all customer types. Imagining oneself as the complaint department can be helpful in addressing and resolving specific customer issues, but may not provide a comprehensive understanding of overall customer needs.

A Recommended Way of Understanding Customer Needs Is to