Consumer satisfaction:
A) is a highly reliable standard for evaluating macro-marketing effectiveness.
B) is easy to measure because it is a highly personal concept.
C) is the objective of all macro-marketing systems.
D) depends on consumers' level of expectation.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Consumer satisfaction depends on consumers' level of expectation, as it is influenced by how well a product or service meets or exceeds those expectations.

Consumer Satisfaction