A study revealed that when consumers are dissatisfied with a product or an individual business
A) most of their complaints are fully resolved--if they are just reported.
B) a majority of their complaints are never reported.
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Studies have shown that a majority of dissatisfied consumers do not report their complaints, which can lead to missed opportunities for businesses to resolve issues and retain customers. A marketing manager should not ignore complaints, but rather address them in a timely and effective manner to improve customer satisfaction and loyalty.

A Study Revealed That When Consumers Are Dissatisfied with a Product