MICRO-marketing effectiveness can be measured by:
A) the profits of business firms.
B) the opinions of intermediaries.
C) consumer complaints.
D) attitude research studies.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the mentioned factors can help measure the effectiveness of MICRO-marketing. Profit can give an indication of the success of the marketing efforts in terms of generating revenue, while opinions of intermediaries can give insight into how well the marketing efforts are being received by those involved in the distribution chain. Consumer complaints can give an indication of how well the product or service is meeting customer expectations, while attitude research studies can provide more detailed insight into how customer attitudes and perceptions are being affected by the marketing efforts.

MICRO-Marketing Effectiveness Can Be Measured By