Satisfaction with a firm's marketing efforts can be roughly measured by
A) its profit.
B) the firm's impact on the macro-marketing system.
C) the size of its target markets.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Profit is a direct measure of how successful a firm's marketing efforts are in generating revenue and attracting customers. If customers are satisfied with the marketing efforts, they are more likely to purchase products or services, resulting in increased profits. Impact on the macro-marketing system and size of target markets may also be indicators of marketing success, but they are not as direct as profit.

Satisfaction with a Firm's Marketing Efforts Can Be Roughly Measured