MACRO-marketing:
A) is probably best evaluated by how individual consumer-citizens vote.
B) can be evaluated with quantitative measures of consumer satisfaction.
C) is concerned with how efficiently individual companies use their resources.
D) is easier to evaluate than micro-marketing.
E) All of the above.

Question

Quizplus · Accepted Answer

MACRO-marketing is concerned with the overall impact of marketing on society, rather than the impact of individual companies. It is therefore best evaluated by how individual consumer-citizens vote, as this is a measure of the overall satisfaction of society with the marketing system.

MACRO-Marketing