The medium with the lowest "cost per 1,000 people" has the greatest potential to reach the advertiser's target market at the lowest cost.
Correct Answer:
Verified
Q22: Cooperative advertising is not very economical-because media
Q46: Many Internet users in the U.S. spend
Q49: One advantage of the major mass media
Q50: To guarantee good media selection, the advertiser
Q52: The effectiveness of an advertising medium depends
Q53: In general, advertising media are becoming more
Q55: "Clickthrough" is the number of people who
Q56: The largest share of total advertising expenditures
Q58: The best advertising medium is television, but
Q59: Even though the cost per person may
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents