Kodak has developed a revolutionary new kind of electronic color camera that does not require film. People will need to adjust their thinking about how a camera works. The "camera" will cut the cost of color pictures by 50 percent--if the market accepts the idea. Kodak is about to advertise this product to inform potential customers about what it does and how it works. The campaign should emphasize:

Question

Quizplus · Accepted Answer

Pioneering advertising is used to inform and educate the market about a new product or innovation, which is appropriate for Kodak's revolutionary new camera.

Kodak Has Developed a Revolutionary New Kind of Electronic Color