Regarding Internet advertising:
A) Search ads know what customers are looking for based on the keywords that customers use in a search.
B) Ads can be delivered to customers based on which other Web sites customers have visited.
C) Most ads try to get customers to click-through to the firm's Web site.
D) One in five clicks on online ads may be fraudulent.
E) All of the above.
Correct Answer:
Verified
Q248: Regarding Internet advertising:
A) Most ads are seeking
Q250: When a previous visitor to Amazon.com returns
Q251: When a previous visitor to Amazon.com returns
Q251: When selecting advertising media, a good advertising
Q252: To guarantee good media selection, the advertiser
Q252: When an online ad is delivered to
Q253: Which of the following statements about advertising
Q254: Behavioral targeting
A) tries to place ads on
Q254: A media buyer knows that:
A) the local
Q260: _ ads are small rectangular boxes that
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