A Media Buyer Knows That

A media buyer knows that:

A) the local newspaper will probably be a must buy for a retailer targeting local consumers.
B) a 30-second commercial on prime-time network television is likely to be too expensive for all but large national firms.
C) a Yellow Pages listing will probably be a must buy for a service firm serving customers in a local market.
D) many consumer and trade magazines serve only special-interest groups.
E) All of the above.