When Selecting Advertising Media, a Good Advertising Manager Knows That

When selecting advertising media, a good advertising manager knows that:

A) TV typically reaches more targeted markets than radio.
B) direct-response ads are not a good alternative unless you already have your own mailing list.
C) specialized media are generally too expensive.
D) magazines are too production-oriented to reach special-interest groups.
E) objective measures--like "cost per thousand"--can be misleading.