Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the Web site. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:
A) encoding.
B) banners.
C) decoding.
D) cookies.
E) surveys.

Question

Quizplus · Accepted Answer

Amazon is able to personalize Sophie's experience on their website by using cookies, which are small pieces of data stored on a user's computer by a website. In this case, the cookie is used to remember Sophie's login information and her previous purchases, allowing Amazon to provide personalized recommendations.

Because She Frequently Buys Books at Amazon