The scientific method is important in marketing research because it:
A) forces the researcher to follow certain procedures, thereby reducing the need to rely on intuition.
B) develops hypotheses and then tests them.
C) specifies a marketing strategy which is almost bound to succeed.
D) Both A and B are correct.
E) All of the above are correct.

Question

Quizplus · Accepted Answer

The scientific method is important in marketing research because it forces the researcher to follow certain procedures, reducing the need to rely on intuition. It also involves developing hypotheses and then testing them. However, it does not necessarily specify a marketing strategy that is almost bound to succeed, as the outcome of the research may not always lead to a successful strategy. Therefore, both A and B are correct.

The Scientific Method Is Important in Marketing Research Because It