A marketing information system (MIS) includes all of the following except:
A) Data warehouses.
B) Decision support systems.
C) Internet support systems.
D) Marketing models.
E) Tools to access multimedia data.

Question

Quizplus · Accepted Answer

Internet support systems are not typically included in a marketing information system. Instead, MIS primarily consists of data warehouses, decision support systems, marketing models, and tools to access multimedia data.

A Marketing Information System (MIS) Includes All of the Following