Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain, fired up a computer program that gave her ready access to information about product availability and customer buying that helped her immediately set prices for bananas and cherries. This type of computer program is called ______.
A) a decision support system
B) a marketing model
C) an Internet
D) a price setting
E) statistical analysis software

Question

Quizplus · Accepted Answer

A decision support system is a computer program that provides information to help make business decisions. Reshma Ananda is using the program to set prices for bananas and cherries based on data about product availability and customer buying habits. This is a clear example of a decision support system in action. The other options, such as marketing model or price setting, do not describe the specific type of computer program being used by Reshma.

Reshma Ananda, a Marketing Manager for the Grocery SuperStore Retail