Which of the following statements about marketing information systems is true?
A) Marketing information systems are used to gather, access, and analyze data from intracompany sources, while marketing research deals with external sources.
B) Decision support systems allow managers to see how answers to questions might change in different situations.
C) Computerized marketing information systems tend to increase the quantity of information available for decision making but not without some corresponding decrease in quality.
D) The value of decision support systems is limited because the manager can't use them while he is actually making his decisions.
E) All of the above are true statements.
Correct Answer:
Verified
Q100: A _ is an organized way of
Q102: At Verizon Communications, a marketing manager can
Q105: A complete marketing information system should:
A) provide
Q107: A decision support system
A) focuses only on
Q108: Regarding "marketing research" and "marketing information systems":
A)
Q111: Which of the following observations about the
Q112: Reshma Ananda, a marketing manager for the
Q115: A complete marketing information system:
A) provides a
Q119: An outside sales force can provide customers
Q120: Juan Quito, marketing manager at Branded Food
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents