A complete marketing information system should:
A) provide a good overall view on many types of problems.
B) allows marketing managers to get needed information while they are actually making decisions.
C) provide answers to specific questions.
D) continually gather data from internal and external sources, and from market research studies.
E) All of the above are true.

Question

Quizplus · Accepted Answer

A complete marketing information system should provide a good overall view on many types of problems, allow marketing managers to get needed information while they are actually making decisions, provide answers to specific questions, and continually gather data from internal and external sources, and from market research studies. Therefore, all of the above options are true.

A Complete Marketing Information System Should