Regarding marketing research,
A) when time is short and a decision must be made, it is better not to do a research project that can answer only some of the questions.
B) a good researcher will understand the marketing problem as well as the technical details of marketing research.
C) marketing managers really don't have to know much about how to plan marketing research to use the results effectively.
D) most large companies don't use outside research specialists.
E) the marketing manager is usually too involved to be objective, so a research specialist should define the problem.

Question

Quizplus · Accepted Answer

A good researcher needs to have a deep understanding of the marketing problem that needs to be solved and should also possess technical expertise in conducting marketing research. This understanding will help in gathering accurate and useful data to solve the marketing problem. The other options are incorrect as they do not depict the best practices in marketing research.

Regarding Marketing Research