A complete marketing information system:
A) provides a good overall view on many types of problems, but usually cannot provide answers to specific questions.
B) eliminates the need for "one-shot" marketing research projects.
C) is organized to continually gather data from internal and external sources, including market research studies.
D) is usually too complicated for the marketing manager to use without help from data processing specialists.
E) All of the above are true.

Question

Quizplus · Accepted Answer

A complete marketing information system is organized to continually gather data from internal and external sources, including market research studies. It is designed to provide the marketing manager with the necessary information to make informed decisions without the need for one-shot marketing research projects. While the system may be complex, it should be designed for use by the marketing manager, with the help of data processing specialists if necessary.

A Complete Marketing Information System