Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market -- available whenever they need it. Wayzata managers need a(n)
A) marketing information system.
B) intranet.
C) data warehouse.
D) customer relationship management system.
E) program for rapid information sources.

Question

Quizplus · Accepted Answer

A marketing information system is designed to provide a continual flow of information about a company's market, including competitor activity, customer behavior, and other factors that can impact the company's strategy. This type of system is often used by businesses like Wayzata Communications to stay up-to-date on market trends and make informed decisions about product development, pricing, and marketing. An intranet, data warehouse, and customer relationship management system may be useful tools for managing information within a company, but they are not specifically designed to provide a continual flow of market information. A program for rapid information sources could be useful, but may not provide the depth of information that a marketing information system can offer.

Managers at Wayzata Communications, an Internet Service Provider, Want Access