Often the most difficult step in the marketing research process is:
A) analyzing the situation.
B) defining the problem.
C) getting problem-specific data.
D) interpreting the data.
E) All of the above.

Question

Quizplus · Accepted Answer

Defining the problem is often the most difficult step in the marketing research process as it requires clear identification of the problem or opportunity and framing it in a way that can be researched effectively. Analyzing the situation, getting problem-specific data, and interpreting the data all come after the problem has been defined.

Often the Most Difficult Step in the Marketing Research Process