Regarding a marketing information system (MIS):
A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B) Although not every firm has one, MIS use is growing rapidly.
C) A good MIS will convert information into raw data.
D) An MIS forces managers to make decisions more slowly, because the MIS provides so much information for consideration.
E) All of the above.

Question

Quizplus · Accepted Answer

Option B is correct. It is stated that although not every firm has an MIS, the use of MIS is growing rapidly. Option A is incorrect because input from marketing managers is crucial in developing a useful MIS. Option C is incorrect because an MIS converts raw data into useful information, not the other way around. Option D is incorrect because an MIS is designed to provide relevant information to managers, not to slow decision-making processes.

Regarding a Marketing Information System (MIS)