Accepting the "marketing concept" means that a firm should have a ____________ orientation.

Question

Quizplus · Accepted Answer

The marketing concept is a customer-centered, market-focused approach that involves identifying and satisfying the needs and wants of customers in order to achieve the organization's goals. This requires a marketing orientation, which means that the company's decisions are based on a deep understanding of customer needs and preferences. A research orientation might imply a focus on gathering data and conducting market research, but without a marketing orientation, this information may not be effectively used to create value for customers. Similarly, a production orientation might emphasize efficiency and cost savings, but without a marketing orientation, the company may not be producing products that are in line with customer needs and preferences. A sales orientation might prioritize the company's own goals over those of the customer, and a planning orientation might not necessarily focus on the customer at all.

Accepting the "Marketing Concept" Means That a Firm Should Have