Which of the following steps in the personal selling process typically occurs before the target customer is selected?

Question

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Setting effort priorities is a step that occurs before the target customer is selected, as it involves determining which potential customers are worth pursuing based on factors such as their needs, budget, and likelihood to purchase. The other options (follow up after sales call, preplan sales call, make sales presentation, and close sale) all occur after the target customer has been identified and engaged in the selling process.

Which of the Following Steps in the Personal Selling Process